What are You Watching?
Tuesday, April 1st, 2008
Have you ever watched the news and found yourself terrified of some new, hidden health threat or similar that could possibly be the end of you? I know I have. It seems that almost every day there’s a new threat out there; it’s often something hidden in your food or your genes, or our neighborhood, and it it’s almost always lethal. But wait…then the commercial break comes on, and there it is; the pill or shot or company that will make it all better.
Shannon Brownlee, author of the book “Overtreated: Why Too Much Medicine Is Making Us Sicker and Poorer”, calls the medical and pharmaceutical companies “The anxiety industry.” She talks about how these industries in combination with the media is constantly telling us to keep a lookout for illnesses and how this is causing real anxiety and possibly a lot of unnecessary medical costs.
Why are we so obsessed with illness and death? And why are the people that are supposed to look after our health seemingly more concerned with prescribing expensive tests and medications than they are with inexpensive prevention and taking care of our overall health? No wonder we are scared; everywhere we look we are told to be careful and to take caution.
The primary commodity of the news media is fear; George Gerbner, one of our time’s most important media researches put it this way:
“People think of television as programs, but television is more than that; television is a mythology - highly organically connected, repeated every day so that the themes that run through all programming and news have the effect of cultivating conceptions of reality.[…] The programming reinforces the worst fears and apprehensions and paranoia of people.”
Is it possible that the extremely high levels of anxiety we are collectively experiencing as a society has to do with what we are watching? Lewis Lapham, correspondent for Harper’s Magazine said this about it:
“First they give you the vision of hell, which is what scares the person, the audience and the viewer. This is what sets up the good news, which is the advertising, which is the way the game is played. So the idea that the media as a whole does bad news is just not true at all. It’s part of the pitch. It’s the freak show in order to sell the snow cones.”
The next time you are watching TV, try to pay attention to the absurdity of it all; commercials tell us to ask our doctor about asthma medicines that could help us…or lead to an increased risk of asthma related death. A morning show will tell you how important it is for your health to eat lots of fruit and vegetables, and then the evening new will tell you to tune in at seven to “See what’s in your fruit and veg that could possibly kill you…”
Instead of focusing on all the things that could possibly kill you, put your attention to what is actually hurting your life and causing you anxiety: your television. Tonight, try turning off the evening news and going for a walk instead; you might find that your neighborhood isn’t so bad after all.
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